The Trend Report, published quarterly in partnership with Guideline Inc., a leading supplier of custom market research, is a distinct publication featuring statistical analysis of hot topics in the pharmaceutical industry. Utilizing primary market research compiled from surveying industry leaders, physicians, and consumers, The Trend Report provides valuable insight into potential trends and issues facing the industry.

The Trend Report is an innovative way to deliver your company’s marketing message to pharmaceutical industry professionals. Each issue is mailed to more than 16,000* Med Ad News subscribers and available on PharmaLive.com, our industry-leading Website visited by more than 127,000** unique visitors monthly.

Advertisers are invited to submit thought pieces along with their ads to showcase their services and provide insight to pharmaceutical professionals who are concerned about the business implications associated with the current topic of The Trend Report.

For 2008, subject matter for The Trend Report will include pharmaceutical marketing trends, direct-to-consumer advertising, physician/consumer interaction, and patient compliance.

Guide to Pharmaceutical Marketing Services

The Guide to Pharmaceutical Marketing Services, published annually, is a unique publication that allows marketing firms to showcase their capabilities. The Guide is distributed to Med Ad News’ entire circulation of 16,000*, as well as published online on PharmaLive.com, and is referred to throughout the year by those in need of marketing support. The Guide contains an extensive profile for each company, providing headquarter address and contact information, Website, number of employees, listing of corporate officers, company profile, and listing of services.

Guide to Contract Research Services

The Guide to Contract Research Services, published annually, provides outsourcing companies the opportunity to present their services and qualifications to R&D Directions’ audience of more than 12,000* readers, as well as visitors to PharmaLive.com. In this unique reference medium, readers will find an extensive profile for each company, including headquarters address and contact information, Website, number of employees, and listing of corporate officers. In addition, company performance, achievements for the past year, and future outlook are presented.

*(December 2006 BPA statement)
** (SmarterStats, January - August 2007 average unique visitors)